Keys to Successful International Retail Expansion

Successful retailers seeking to expand internationally need to factor in key elements and and be careful not to approach it haphazardly. Retailers must study the economic context, decide where to open new offices, monitor legal and tax constraints, take into account cultural, commercial and logistical differences, and adapt their management IT systems. This can be complex and risky. Yet all of these obligations can be converted into opportunities. Retailers can simplify their administrative and logistical processes, reduce costs, implement innovative solutions and create new ways to communicate with the consumer. Of course, this requires an ambitious transition, but one that retailing professionals can undertake with confidence - All you need to do is be correctly informed, make the right choices, and be supported by specialists in each field.

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The Salesperson’s New Role

All retail experts agree that sales staff are now the key element of every sales strategy. They are the customer’s contact point with the brand, representing the brand and passing on customer feedback to the store. They make sure that information is transmitted from the brand to the customer and vice versa. And as a counterpoint to inexorable rise of digital devices, salespeople offer a natural, spontaneous and reassuring presence. As true ambassadors, they are loyal to the brand and its values, and seek to share their enthusiasm with as many customers as possible.

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You can’t take the “shop” out of shopping

Over the last 20 years, online shopping has gone from being something that people view with suspicion to an accepted part of everyday life. Today, Amazon and eBay are household names, and even supermarkets are up against online grocery retailers such as Ocado. The store is facing challenges from multiple fronts, not just from online retailers, but also from today’s hyper-connected consumer who expects more from their in-store shopping experience. They demand a seamless encounter with their preferred brand and they expect to be recognised and rewarded.

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