In Store Customer Experience: The Challenges to Face

Over the last 20 years, online shopping has gone from being something that people view with suspicion to an accepted part of everyday life. Today, Amazon and eBay are household names, and even supermarkets are up against online grocery retailers such as Fresh Direct. The store is facing challenges from multiple fronts, not just from online retailers, but also from today’s hyper-connected consumer who expects more from their in-store shopping experience. They demand a seamless encounter with their preferred brand and they expect to be recognized and rewarded.

In an era where new technology is changing the face of commerce as we know it, retailers need to re-invent the store to ensure its survival. Stores need to be transformed from places to buy to experiential theatres to showcase merchandise, brand ethos and engage customers.Continue reading