Retail Technology Leader goes Global

Press Release – Sydney, March 2016 – A leading Australian retail technology provider, has announced global expansion and rebranding. ComActivity Retail, who provide concept-to-consumer retail solutions for iconic businesses in the apparel sector will rebrand as Global Omnichannel Group with offices in Australia, US and Europe.

The retail industry has been experiencing significant disruption for several years now, with a transition to an omnichannel sales approach seeks to provide a seamless shopping experience across all sales channels – online, mobile or in-store, with integration between channels on the back end.

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Bringing personal service back

Do you remember the days when you could go into your local store and the store assistant would have your items ready before you’d even had a chance to draw a breath? On top of that they’d be making suggestions and offering you products based on what they know you need, and what you might like too. Fast-forward a few years and this level of service has fallen by the wayside. Or has it?

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Stop and Smell the Roses….

We all know how powerful the sense of smell is. You just have to open an old school book, and there you are, 8 years old, sitting in class again. In the never-ending hunt for new ways to offer an immersive in-store experience, retailers are turning to aroma marketing, which is both highly-effective and relatively inexpensive.

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