The Beauty of Omnichannel Retailing

Omnichannel retailing is the practice of providing a fully-featured, unified retail experience across multiple channels. Traditionally, those channels include bricks and mortar retail and your online store, but other offerings such as a smartphone app or a print catalogue could still be considered a part of Omnichannel retailing.

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Developments in Retail – the Six New Trends

The Martine Leherpeur trend bureau has analysed developments in retail following the “digital tsunami”. They’ve identified six key new trends.

After evaluating the new generation of “ultra-connected” consumers who are transforming consumer trends – “digital boomers” – the Martine Leherpeur trend bureau has identified six new distribution models where online and offline buying overlap or intertwine.

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