FROM POP-UP stores to experiential and virtual stores, specialty retailers are experimenting with a multitude of recent innovations. Here’s what consumers might expect to see more of in the future.
Consumers have increasingly high expectations of what their experience with your brand should be like. Whilst previously the quality and lure of your products alone could tempt buyers, today’s customers expect more.
HERE’S A cool concept. You’re on holiday, in a great little surf store and want to share the love with family back home. Hop on an in-store touch-screen kiosk, select a tee-shirt design from an endless range of possibilities, choose some great packaging and a message, pay, and it’s on it’s way!