Big data, the cornerstone of personalised customer relations

Big is beautiful! If Big Data shows considerable promise for any business, it’s a goldmine for retailers. With the advent of omnichannel retailing, as well as monitoring conventional contact data or purchase history, you now also have to look at: website pages visited; abandoned shopping carts; and even their passage through stores, using beacons. With everything in hand, retailers now have a vast array of information to help them refine their strategies for a more personalised customer relationship.Continue reading