Personalising your loyalty programs

Meeting customer expectations is getting tougher every day. Regardless of their spending habits with you, customers want to feel valued and special. Finding the right way to engage your customers is further complicated by the fact that not all shoppers want the same level of personalisation –  millenials and boomers might need different approaches. So how do you effectively deliver personalised loyalty programs and use data to deliver the full omnichannel retail experience?

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