Personalising your loyalty programs

Meeting customer expectations is getting tougher every day. Regardless of their spending habits with you, customers want to feel valued and special. Finding the right way to engage your customers is further complicated by the fact that not all shoppers want the same level of personalisation –  millenials and boomers might need different approaches. So how do you effectively deliver personalised loyalty programs and use data to deliver the full omnichannel retail experience?

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Big data, the cornerstone of personalised customer relations

Big is beautiful! If Big Data shows considerable promise for any business, it’s a goldmine for retailers. With the advent of omnichannel retailing, as well as monitoring conventional contact data or purchase history, you now also have to look at: website pages visited; abandoned shopping carts; and even their passage through stores, using beacons. With everything in hand, retailers now have a vast array of information to help them refine their strategies for a more personalised customer relationship.Continue reading

Omninomics – Is your supply chain ready for millenials?

The fashion industry is undergoing the biggest change since the industrial revolution: Today’s consumers prize instant convenience and authenticity. They want innovative new products, instantaneous information, to comparison shop, to easily return items that don’t fit, and always get the best deal.

You must be sure that your value chain is ready to meet the challenges of omnichannel retail.

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