Big is beautiful! If Big Data shows considerable promise for any business, it’s a goldmine for retailers. With the advent of omnichannel retailing, as well as monitoring conventional contact data or purchase history, you now also have to look at: website pages visited; abandoned shopping carts; and even their passage through stores, using beacons. With everything in hand, retailers now have a vast array of information to help them refine their strategies for a more personalised customer relationship.Continue reading
You must be sure that your value chain is ready to meet the challenges of omnichannel retail.
We are at the pointy end of the wearable technology revolution. Despite the fact that Apple recently sponsored the recent Met Gala “Manus x Machina” fashion blockbuster, wearable tech is goes well beyond a gadget you strap to your body.
Pokemon Go has taken augmented reality into the mainstream – and presents terrific opportunities for retailers, especially if they jump on it while the phenomenon is hot.
FROM POP-UP stores to experiential and virtual stores, specialty retailers are experimenting with a multitude of recent innovations. Here’s what consumers might expect to see more of in the future.
Consumers have increasingly high expectations of what their experience with your brand should be like. Whilst previously the quality and lure of your products alone could tempt buyers, today’s customers expect more.
HERE’S A cool concept. You’re on holiday, in a great little surf store and want to share the love with family back home. Hop on an in-store touch-screen kiosk, select a tee-shirt design from an endless range of possibilities, choose some great packaging and a message, pay, and it’s on it’s way!
What do you get when you gather designer Yeojin Bae, GQ Asia Pacific Editorial Director Grant Pearce, master-consultant David Bush and CEO of Practicology Asia Pacific Chris Vincent in a Crown Conference room at the early hour of 8am? Strong opinions, plenty of giggle-evoking charisma and an invaluable dose of fashion-business-wisdom.
Omnichannel retailing is the practice of providing a fully-featured, unified retail experience across multiple channels. Traditionally, those channels include bricks and mortar retail and your online store, but other offerings such as a smartphone app or a print catalogue could still be considered a part of Omnichannel retailing.
The Martine Leherpeur trend bureau has analysed developments in retail following the “digital tsunami”. They’ve identified six key new trends.
After evaluating the new generation of “ultra-connected” consumers who are transforming consumer trends – “digital boomers” – the Martine Leherpeur trend bureau has identified six new distribution models where online and offline buying overlap or intertwine.