All retail experts agree that sales staff are now the key element of every sales strategy. They are the customer’s contact point with the brand, representing the brand and passing on customer feedback to the store. They make sure that information is transmitted from the brand to the customer and vice versa. And as a counterpoint to inexorable rise of digital devices, salespeople offer a natural, spontaneous and reassuring presence. As true ambassadors, they are loyal to the brand and its values, and seek to share their enthusiasm with as many customers as possible.